Laws

The current issue and dear text archive of this daybook is available at www.emeraldinsight.com/1759-0833.htm JIMA 1,1 Shariah observation: denote practices of ingest Muamalat in Malaysia Ahasanul Haque, Khaliq Ahmed and Syeada Irfath Jahan Department of Business Administration, International Islamic University Malaysia, Kuala Lumpur, Malaysia crimp drive The purpose of this make-up is to assess the existing advertisement practices in Malaysia and their compliance with the Shariah (Islamic Law). Design/methodology/ set out dedicate descriptive observations, the promotional tools and practices used by the big formal banks were compared to those used by the Islamic banks. A summation of 40 different advertisements were assessed as well as faculty and military unit from 30 branches were interviewed. Findings The report reveals that customers remain unwitting of the Islamic banks products. Shariah-based promotions volition help increase customer awareness of these banks and their offerings. Research limitations/implications hereafter research on Shariah-based promotions and advertising go away improve banks forcefulness and help position them as function models for other advertisers, both Islamic and non-Islamic.

The producers of Islamic advertisements need to apply precise cover version procedures that ensure the delivery of their inwardness through Shariah-compliant methods. Originality/value The paper contributes to research through upward(a) understanding of the main issues relating to the final result of advertising practices in Islamic societies. Keywords Advertising, Promotional methods, Islam, Banks, Malaysia Paper figur e Research paper 70 1. Introduction Ma! rketers consider several factors in floor show to create and deliver effective messages. These factors include, but not control to, restrictions on the type of media used, the ability to promote certain products, advertising images, social groups, and government restrictions (Waller and Fam, 2000). Simultaneously,...If you want to get a salutary essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay