Nike Town

Nike Town Ryan Podskoch Retail Sales & Management 02/01/00 Case 3 NikeTown NikeTown is the name that Nike the sport shoe and app bel manufacturer gives to half twelve of their NikeTown stores throughout America. At these NikeTown stores Nike creates a retailing concept that is aimed at creating brand consciousness about Nike in an informative and turn room.

Today there is a consumer trend towards interact the consumers because now more than ever customers are bored with universal shop experiences. Today just offering convenience and born(predicate) prices isnt good enough. B ecause of this consumer trend, Nike created its retail strategy aimed at creating brand cognizance by opening their own retail outlets and designing them in such a direction that they are entertaining and are directed toward users of sports shoes and apparel. By owning the NikeTown stores Nike created the outlet store shop experience but in a different way than tradit...If you want to get a full essay, order it on our website: OrderEssay.net

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