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New Product--- iPod pass water through Player expression The function of iPod encounter Player Case is not scarcely for the appearance, further likewise to transform the iPod Touch with bid, SMS and GPRS internet get to iPhone. We skilful stipulate this effect erupt of the iPod Touch, it bottom fortify phone yell easily. The case contains some related softwargon and part to determine it like a phone with several base functions. worldwide Market Segment Since the handlingrs of iPod touch be steadily increasing just to the highest degree world, it should emphasis on the markets which develop greater sales of iPod Touch player so that it shadower help the sales for the case. A research demonstrates that the Top 5 Apple markets argon Japan, France, Australia, mainland China and Germany whose user growth on the whole exceeds 200%. So we can introduce the case into these louver countries. The target consumers atomic number 18 concourse who have alread y possess iPod Touch Player but have not iPhone. Demographics The adjacent characteristics have been identified as the perfect aspects: * Aged 16-40. They atomic number 18 young generation who are curious about each new products and represent the worlds inhalation level which is the main soldiers of the consumer group.??????????????   ?? - ???????? 1. ?? 1. difference of charges 2. agio * Middle assort income or lower.

only(prenominal) these great deal are instinctive to use less property to set a case out of the iPod Touch to make its function like iPhone, however, for those rich people, they are not willing to break the brand loyalt y just because of the price. Psychograph! ics There are two general reasons for the consumers to buy the case. * oneness reason is that the case is really novel to the consumers because it is the technology revolution. Consumers are curious about the function of the case and willing to have a try. * some other important reason is the low price which really attracts people to use the case to make phone call sort of of using iPhone. Geographies Urban areas where have the gritty rate use of iPod Touch such as...If you want to get a all-encompassing essay, order it on our website: OrderEssay.net

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